Too many horror games and movies these days rely on jump scares as their only real source of fear. While there is nothing inherently wrong with that, they really are cheap and easy. Recently there has been a resurgence in media of actual horror with notable films such as The Witch and It Follows coming to mind, but games, on the other hand, have mostly stuck to jump scares.
Albino Lullaby doesn’t resort to that. In fact, I’m not sure it has any scares at all. If anything it’s like Tim Burton and David Lynch had sex in a funhouse; amusing to look at and creepy.